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Tulum, Quintana Roo in Mexico is one of the most prized location for luxury and eco-friendly tourism. The demand and ROI for this city and the whole Riviera Maya region will keep growing and for real estate company to continue having success in the area the approach must change. Leader company of the industry (Los Amigos Tulum, GMB), business associations (COPARMEX Riviera Maya and ADIRM) and government institutions (General direction for Sustainable Tourism and Tulum City Hall) are already taking actions to push best practices among all players of the real estate industry. The key concept for all these people is sustainability, making our best to affect as less as possible the environment in the construction and operation of every real estate development.
For investors be sustainable means added cost which may not be possible to profit of it especially if the competition is not pursuing the eco-friendly path. However, a sustainable development sells better, faster, at a higher price, and is cheaper to operate. This does not consist only on installing solar panels; a sustainable building take advantage of natural light, has efficient material to reduce the need for cooling/heating the indoors, are equipped with water savings fixtures, and even recuperate gray water for toilets and landscape irrigation.
There is not LEED certified building in Tulum and few in the state (ADO Terminal Chetumal and CityExpress/Suites Playa del Carmen). Choosing to pursue a certification in all their project is for leaders who aims for recognition of their practices on a global level. Tulum is an eco-friendly destination which could grow bigger while staying green if the actors of the real estate industry incorporate LEED certification as the standard for the region.
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